Tuesdays Lecture 03/07

DESIGN PROPOSAL
- The design proposal is usually a response from the designer to a client, to a project brief.
- It’s a formal written document that highlights the company/design strengths and why they should appoint them.
- The designers may be pitching against other designers.

STAGES…

Stage 1: deliverables and fees
- preliminary brief and research
- project proposal highlighting designer fees.

Stage 2: Concept proposals
- presentation of initial concepts highlighting between 3-5 strong concepts for the client to evaluate.

Stage 3: Concept development
- after evaluation of initial concepts, 1-2 are chosen for further development.

Stage 4: Detail Development
- after evaluation, one proposal is chosen for full development.
- deliverables may be finished models, renderings, detailed drawings, construction details, etc.

Stage 5: Final Presentation
- a final presentation is made outlining the full development of the final design and its benefits to the client.


SUMMARY…

- good project proposals are vital for designers to get business.
- clients are likely to see proposals from 3-5 companies/designers.
- a client will want to feel confident in your ability to see the project needs and to deliver dynamic results.
- they want to see that you’re knowledge, capable and professional in your approach.

* the more the detail in the proposal, the more the client can see that you can follow through and deliver, therefore the more likely you are to receive the job.